Saul bass is usually referred to as a 20th century genius in the world of design. His designs are unique, versatile, and innovative. He designed logos and corporate identities for some of the biggest corporates in the USA including AT&T and Quaker Oats. Designers all over the world have always been inspired by Bass's designs and have consistently referenced his style. In his poster designs, he aimed to create a design for the very first frame of the film in order to present the viewer with an starting image for the movie that is about to unfold.
